Women's wellness brand O Positiv enters vaginal health space – CosmeticsDesign-Europe.com

Share Article

Or wait…
Register

Headlines
Brand Innovation
Formulation & Science
Packaging & Design
Business & Financial
Market Trends
Regulation & Safety
Promotional Features
Site Archive
Multimedia
Hot Topics
Clean & Ethical Beauty
Brexit
COVID-19
Protection and Microbiome
Active beauty and nutricosmetics
Animal Testing
Sustainability and circular beauty
Beauty tech and digital
Financial focus
Naturals and organics
Site Archive
Multimedia
Resources
Type of resources
Events
Shows & Conferences
Editorial Webinars
Online Events
All Events
Events
Related Sites
By Danielle Masterson contact
– Last updated on GMT
Related tags: vaginal microbiome, women's health, UTI
O Positiv recently introduced URO, the brand’s latest supplement collection. The non-GMO, vegan and major-allergen free vaginal probiotic called URO VP and urinary tract supplement  called URO UT are intended to support overall vaginal balance and optimize vaginal and urinary tract health.  
Dysbiosis in the vaginal microbiome has been linked to a range of conditions, from UTIs to even preterm birth​. 
UTIs are estimated by the World Health Organization to impact half of women globally, and is the most common bacterial infection in the United States. Currently, antibiotics are the only frontline treatment, despite antibiotics having negative impacts​ on the gut microbiome. Additionally, the FDA has actively advised against the use of several antibiotics for community-acquired UTI, leaving many women with few viable options.
"As someone who is prone to recurrent UTIs, I couldn't be more excited to introduce the world to the URO collection," ​said O Positiv co-founder Brianna Bitton. "There are many disruptive issues that come with the territory of being a woman, which we're often told to ‘deal with,’ and that never sat right with me. O Positiv is here to provide a sense of relief and transparency by creating quality solutions that women can feel confident in consuming and actually see positive differences from.” 
Growing research has found that a key indicator of a healthy vagina is a high number of Lactobacillus bacterial species—predominantly L. crispatus, L. jensenii and L. gasseri.​ A low amount of lactobacilli in the vaginal microbiota is associated with increased risk of infection and disease. 


Vaginal Probiotic Capsules (URO VP) is a proprietary synbiotic (5 billion CFUs) blend with five strains of bacteria found in womens' vaginal tracts to support a more balanced vaginal biome. URO VP helps to maintain healthy pH and yeast levels, while also assisting with digestion and vaginal odor. 
Urinary Tract Capsules (URO UT) is an antibiotic-free solution that leverages clinically-studied Pacran Cranberry Extract, D-Mannose and vitamin C to promote optimal urinary tract health. URO UT's ingredients work to help maintain healthy levels of bacteria in the urinary tract and promote urinary frequency.
"Vaginal health is so important and requires maintenance of the vaginal flora. Vaginal probiotics are helpful when it comes to long-term benefits, in addition to the urinary tract, as they can restore the urogenital flora in individuals and help create better outcomes," ​said O Positiv Medical Advisor and OB/GYN Dr Jessica Shepherd. "The body has pH balances in every area including the vagina and bladder, and in order to optimize the pH in the vagina, probiotics can help with supporting a healthy environment."
The launch comes just a few months after the company announced the debut of MENO, an all-natural, hormone-free capsule formulated to help alleviate common menopause-related symptoms.
Over 1 billion women are expected to experience menopause by 2025, menopause is another sector identified as the next big opportunity in Femtech. 
Copyright - Unless otherwise stated all contents of this web site are © 2022 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics: Brand Innovation, Protection and Microbiome, Active beauty and nutricosmetics, Cosmeceuticals, Nutricosmetics
Detangling the 5 leading trends in Cosmetic Science
Recorded the 30-Jun-2022 | Webinar
Join us for an insightful webinar and learn all about key insights that are leading the way in Cosmetics, as well as what’s to be expected from the future...
Register for free
Protect your skin daily from U.V
Robertet Health & Beauty | 03-May-2022 | Technical / White Paper
Able to increase skin resistance to UV exposure and to fight both UVA and UVB associated side-effects, Holimel® is a new solution for daily skin protection...
DemeCare®, vegetal gums for natural cosmetics
Alland & Robert | 14-Apr-2022 | Product Brochure
Alland & Robert’s innovative range DemeCare® is composed of 12 products based on acacia gum and sterculia gum. Blends of natural gums have been patented....
Upcoming editorial webinars
On-demand webinars
More promotional features

source

You might also like

Surviving 2nd wave of corona
COVID-19

Surviving The 2nd Wave of Corona

‘This too shall pass away’ this famous Persian adage seems to be defeating us again and again in the case of COVID-19. Despite every effort

@voguewellness