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India: Wellcurve, India’s First Video Commerce Health & Nutrition Ecosystem, announces India’s Biggest Healthy Campaign for consumers across India. The initiative aims to spread awareness about staying healthy this coming festive season. 
Founded in 2019 by Nikhil Mehra, Wellcurve is a vertical commerce platform enabling users to shop for healthier food alternatives and engage and interact with health and nutrition experts helping consumers be educated about the products and get answers to their health-related queries. The Campaign plans to introduce articles and contests around several topics like “How to make a healthy switch” and more related to health and wellness for its consumers. The articles and contests will be live for the next 10 days, starting from 21st September 2022. 
The campaign also includes exclusive offers for the consumers of Wellcurve. Those who shop for 1999 INR and above will be given a free 15-minute consultation from their in-house nutritionist, and those who shop for 2999 INR and above will receive a free 15-minute consultation along with a diet plan on Whatsapp / email. The consumers would be allowed to send video reviews about their product experience with Wellcurve, and their videos will be shared on the website. 
On the campaign launch, Founder & CEO, Wellcurve, Nikhil Mehra, quotes, “The idea behind this sale is to give no more reasons to Indians to run away from beginning their healthy journey. With a community of experts eager to solve their queries and competitive offers sitewide, we’ve made it a point to make Healthier eating affordable and fun.” 
Wellcurve has built a community of 400+ health experts on its platform and enables consumers to be well aware of products through informative expert videos on why and how to consume them. So far, the startup has 500+ videos on the platform, which have been viewed over 500k times by consumers. The brand aims to help Indians switch to a healthier lifestyle through this campaign. 
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