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This PSFK guide is a wellness retail strategy report to help retailers understand the business and consumer opportunities by providing health and wellbeing services to their shoppers and guests.
Optimal wellbeing and physical health are guiding forces in consumers’ lives today, informing their preferred brands and products and ultimately driving purchase decisions and loyalty. As grocery, pharmacy, and big box retailers look to both win back and grow their customer bases, the boom in the health care and wellness markets provides new opportunities for retailers to expand in innovative and impactful ways.
In this wellness retail strategy report, PSFK iQ researchers have identified five strategies for retailers to consider as they optimize or build out new approaches to products, services, and tools in the health and wellness market space. Best-in-class examples showcase illustrative models through which pharmacy, grocery, and big-box industry leaders can engage consumer sets in differentiated ways to help them live longer and healthier lives; as well as provide a roadmap for building more equitable access into our healthcare system, ultimately creating a healthier tomorrow. 
In this wellness retail strategy report, PSFK iQ researchers have identified five strategies for retailers to consider as they optimize or build out new approaches to products, services, and tools in the health and wellness market space. Best-in-class examples showcase illustrative models through which pharmacy, grocery, and big-box industry leaders can engage consumer sets in differentiated ways to help them live longer and healthier lives; as well as provide a roadmap for building more equitable access into our healthcare system, ultimately creating a healthier tomorrow.
This 12-page wellness retail strategy report includes:
This product manufacturing innovation report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Pharmacies, grocers, and big-box retailers fill an important role for people with limited access to quality healthcare, especially in rural and underserved communities. Companies are addressing health inequities straight on, creating greater access to a depth and breadth of healthcare options, ranging from primary care, basic screenings, and urgent care to fresh food, jobs, educational programs, health and wellness initiatives, and mental health support. Companies that work to integrate themselves directly into communities, whether through health hubs, on site experts, or partnerships with community organizations, help people and communities thrive and live healthier lives.
One-stop retail healthcare (or “medtail”) is the new model for pharmacies and big-box retailers seeking to rebuild ground lost to online pharmacies and retailers but also to expand telehealth services launched during the pandemic. These retailers are taking an omnichannel approach to healthcare, expanding into primary and urgent care, holistic health and wellness products and services, and even mental health and wellness. These health superstores or hubs are a direct effort to establish an alternative model to the traditional doctor’s office by bringing healthcare to people wherever they are, and providing them with direct, 1:1 access to specialists, pharmacists and care providers.
Alongside innovations in customized, localized healthcare services and products like telehealth, the ensuing inflationary pressures, privacy woes, and the impetus to “return-to-normal” have caused consumer confusion when it comes to the right way to take care of your family’s health and to not break the bank in the process. Pharmacies, grocers, and big box retailers are meeting the demand–and educating consumers in the process. These retailers are developing innovative personalized health and nutrition platforms, supported by on-demand experts, tailored health and wellness strategies, recommendations, and tools, including tracking, testing, and other metrics.
In response to a heightened consumer focus on their personal health, retailer Albertsons Companies is expanding affordable, convenient access to wellness products and fresh food for millions of shoppers. 
In partnership with Meredith’s Allrecipes library and utilizing Snap Inc.’s proprietary augmented reality (AR) technology, Walmart is launching a shoppable solution for home chefs looking for the perfect, and perfectly responsible, meal. 
Since acquiring VillageMD in 2021, Walgreens Boots Alliance has been expanding the footprint of the doctor-staffed clinics at a breakneck pace, opening a new location nearly every three days.
In this report, PSFK iQ researchers have identified five strategies for retailers to consider as they optimize or build out new approaches to products, services, and tools in the health and wellness market space. Best-in-class examples showcase illustrative models through which pharmacy, grocery, and big-box industry leaders can engage consumer sets in differentiated ways to help them live longer and healthier lives; as well as provide a roadmap for building more equitable access into our healthcare system, ultimately creating a healthier tomorrow. 
This 12-page report includes:

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