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Knowing where to advertise for the best results can be tricky. The 2022 Kantar Media Reactions study uncovers the top performing media platforms and helps demystify the ever-changing media environment.
New research from Kantar reveals that most people globally (65%) say their emotional well-being is better or the same as before Covid-19. But despite this improvement, the cost-of-living crisis is impacting more people’s emotional wellbeing than even the pandemic did. Kantar’s new study has identified that 60% of people rate their anxiety level as 4 or 5 out of 5, compared to 39% who said the same for the pandemic. Those worried about inflation are mainly anxious about the prices of food and fuel.
To evaluate how perceptions of emotional well-being have changed, Kantar’s 8th community report, Connecting on Health & Wellness, analyses the influence of different variables, including age and gender, as well as the role of technology in accessing health support and improving wellness.
Key findings from the study, which questioned 10,000 people in 10 countries, include:
Commenting on the report, Caroline Frankum, CEO of Kantar’s Profiles division, said: “The world seems to be facing a series of intersecting crises in a way not seen in decades, but we have never been better equipped to meet these challenges. Our Connecting with the Health & Wellness Community report is not only a way to give back to the community but also a testimony of how we can leverage innovative technology and our expertise in understanding of how people think, feel and act to address the challenges of mental health, the silent pandemic following Covid-19”.
Exploring the impacts of the most pressing global issues on emotional well-being and the role of digital technology in wellness support is critical for any organisation, especially to be prepared to navigate uncertainty in the coming years.
