News Corp To Bolster Its Health & Wellness Offering – B&T

Share Article

Returning member?

News Corp has unveiled plans to expand its health and wellness offering, to bolster growth opportunities and establish the category as a new pillar to sit alongside travel and food.
Fiona Nilsson (lead image) will add to her remit, becoming managing firector, food, health and travel while Kerrie McCallum will oversee the network’s editorial direction, adding to her premium food and travel portfolios, as editorial director of Premium Food, Health and Travel. She will assume editorial oversight of Body+Soul, along with premium food brand delicious. and travel brands Escape and Travel + Luxury.
Nilsson will drive the investment in leading health brand Body+Soul – including the weekly print insert in the company’s Sunday mastheads, website, video content, podcast series’ and social channels.
Nilsson said people are more actively engaged in health in the post-COVID era with new research conducted by News Corp Australia in collaboration with strategic research agency The Lab distilling the emotional connections Australian consumers have towards the health and wellbeing category.
“The study has identified opportunities in the category and we are using these findings to inform our health and wellness growth strategy and to build a roadmap to guide our expansion.
“I’m really pleased Kerrie will oversee the editorial strategy for our evolving health offering. She is a very talented editor with a strong track record in developing products that connect with both consumers and clients.”
Sarrah Le Marquand, current Editor-in-Chief of Body+Soul, will establish a new national entertainment network designed to maximise coverage of celebrity news, premium interviews and exclusive photo shoots across the group, as part of a fresh focus on entertainment news across digital and print.
In addition to her newly expanded role as National Entertainment Editorial Director, Le Marquand will continue in her role as Editor-in-Chief of premium weekend entertainment news brand, Stellar magazine, and national weekend TV, movie and streaming liftout, The Binge Guide.
National weekend editor Mick Carroll said: “Sarrah and her team have done a tremendous job of establishing Stellar as the number one destination for exclusive celebrity news and interviews and she will leverage her expertise and Stellar’s reputation to expand entertainment coverage and improve our premium digital celebrity offering.”
Nilsson also announced a number of other key appointments to build out the health and wellness team to steer the category’s growth.
Jacqui Mooney joins News Corp Australia as editor-in-chief of Body+Soul. Mooney is a highly experienced leader in the health and wellness category and has edited international mastheads such as Women’s Health and Prevention and spearheaded large campaigns including Women in Sport.
Sarah Hughes has been appointed creative director of Body+Soul, joining the business from Marie Claire where she was creative director of the title.
John Hannan, who has been instrumental in growing audience and engagement across the premium food and travel portfolios, including delicious. and Escape digital, social and video channels, will now also lead the health and wellness digital content and audience strategy as Digital Director, delicious., Body+Soul, and Escape.
All appointments are effective from December 2022.

Please login with linkedin to comment

News Corp

New ‘Country is Calling’ video series showcases top spots in the Top End for families to connect with Country and Aboriginal cultures
Edge has today unveiled two new recruits to its growing media team off the back of a series of new business wins which include Hearing Australia, Seagrass Boutique Hospitality Group, Pymble Ladies College and Steadfast. Louis Williams (right in lead image) and Livinia Fernandes (left) join a rapidly expanding team led by media director, Ryan […]
Chief twit Elon Musk has been giving the employees of his new company a hell of a ride recently. An email went round the company this week, giving employees an ultimatum. Sign up for “hardcore” culture of “long hours at high intensity” or leave. Staff have until 5pm ET today to accept the offer or […]
Google has launched a new AR-powered shopping tools that will let buyers see the shoes they’re looking at from a 360-degree view. The new features are similar to existing solutions for home goods which let users place objects in their home to see if they fit. The shoe features, meanwhile, let buyers spin, zoom, and […]
Is 2023 going to be YOUR year? A new you, a new career & hair that positively stuns? This Bond Uni ad may inspire.
Flop on the couch last night instead of the schnitty/schooner deal at the pub? Know you helped in the creation of this.
This piece examines the power couple of social commerce. Which isn’t to be mistaken with Nic & slightly unkept Keith.
The monthly podcast rankings are in, and, once again, Alan Jones yodels Andrew Lloyd Webber fails to crack top 100.
The Walkleys are like the Logies for journalism, just with more Tarrocash & Shein and a lot less coke in the toilets.
It’s here! Apple’s Chrissie ad has dropped and sadly it doesn’t feature Tim Cook in a pinny, elbow-deep in a large bird.
by B&T Magazine
In a blow to the old “build it and they will come” adage, it would appear it’s the sad opposite for Qatar’s World Cup.
The woman that can make any humble jogger lose control of their bowels, Roxy Jacenko, debunks move to TV.
Football Australia unveils grassroots ad campaign that thankfully avoids rival fans punching on in the car park.
Some big announcements at AANA’s Chrissie drinks last night. B&T also observed a return of the olive tapenade crostini.
Brittany Hockley named Jackie O’s replacement. Although it would’ve been so much nicer with Ita or June Dally-Watkins.
Are you the last remaining person on the planet that doesn’t have their own podcast? Get onboard quick here.
Melbourne all set to lose its most famous Uber driver, as Toadie braces for acting return.
PR agency Agent99’s local BWS officially out of Yellowglen piccolos and Cheezels after naming new recruits.
Do you get physically nauseous on long drives? New ride share platform Turo is arguably not for you.
Unaware of advertising’s so-called “vampire effect”? Well, you need to sink your teeth into this read.
by B&T Magazine
Australia’s sporting world in shock as latest unsavoury act not actually linked to an NRL player.
Despite lavish palaces, servile staff & not having to do much, it’s further proof of why you don’t want to be a royal.
It’s XXXX mid-strength stubbies & Powderfinger on repeat in the dentsu office after nabbing Tourism & Events Queensland.
Home And Away again confirming to the world Australia is full of attractive bogans who failed drama school.
At the end of October, Acast launched a new feature allowing advertisers to use their first-party data to target audiences across the podcast company’s marketplace. “Podcasting is one of the most powerful, impactful mediums for advertising,” Henrik Isaksson, Acast Australia managing director told B&T. “Recent data from our ‘Sounds Smart” report found that 30 per cent […]
A trip to Iceland on your bucket list? You’ll be calculating your Aussie dollar to your króna after this stunning spot.
by B&T Magazine
Even if football’s not your thing, you’ll love this Nike World Cup work. You won’t understand it, but you’ll love it.
Study finds 89% of Aussies want a more sustainable lifestyle. With the other 11% presumably content being an arsehole.
Why not surprise Mum with some engine degreaser or occy straps this Chrissie as Supercheap Auto launches Black Friday.
Qatar World Cup looks like joining Wayne Carey’s career & Warnie’s hairpiece in the greatest sporting flops of all time.
by B&T Magazine
Look, supply path optimisation strategy reports aren’t for everyone. However, B&T understands this to be a good ‘un.
When telling people you work at Alchemy One, does one need to use their best Darth Vader voice?
The Oz’s editor Chris Dore resigns citing exhaustion. Well, there’s only so many Chris Kenny columns anyone can suffer.
Without a hint of irony, leading advertising federation unveils its new advertising platform.
Hats off to WPP for this top initiative. Although B&T still prefers the ‘Roman slave galley’ approach for our interns.
It appears brand safety is back on the agenda. Thankfully, sans any ridiculous high-vis vest or ear muffs.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

Never miss a story again. Sign up for B&T’s daily newsletter now.

source

You might also like

Surviving 2nd wave of corona
COVID-19

Surviving The 2nd Wave of Corona

‘This too shall pass away’ this famous Persian adage seems to be defeating us again and again in the case of COVID-19. Despite every effort

@voguewellness