Massage therapist hopes to bring wellness to the NM movie industry – Yahoo News

Share Article

Dec. 31—It's been an almost decade-long journey for Josh White.
On Dec. 14, 2012, White was asked to put together a group of massage therapists for a corporate function.
The rest — they say — is history.
"From that point on, it kind of blew up," he says. "Before I knew it, I was building a network of massage therapists to be part of the team."
White is owner of Por Vida Therapeutics, which provides massage therapists to help improve the health and wellness of the community by connecting clients to the therapists that meet the criteria needed.
Corporate events have been a longstanding way to network, though White is thinking bigger.
"I've been trying to get involved with the New Mexico film community," he says. "We have therapists that can treat a client in an office space and we can also be mobil and go to the set and meet the needs of the production."
White started as a private practice massage therapist in 2005, but wanted something more.
Today, most of the work Por Vida Therapeutics does is chair massage.
"What employers are realizing is that it's important for mental and physical health," he says of massage therapy. "The health and wellness of the work environment has come a long way."
The biggest obstacle for White and Por Vida Therapeutics is finding massage therapists.
"Before the pandemic, the pool was large and easy to pull from," he says. "It's a lot smaller. We're still averaging around 180-200 hours a month of work. In December, we're shooting for over 200 hours of work."
White says as name recognition continues to grow for Por Vida Therapeutics, he's focusing on branching out to the film industry.
"It's all about networking and finding the right person to open that door for us," he says. "The film industry is one of the growing industries and is mobil. We want to be able to fill that niche. All of our massage therapists are New Mexico residents. We live in the community and want to keep it healthy."
As White continues to expand projects within his company, here are a few things you didn't know about him:
1 "My daughter is my world. She's the best."
2 "I work as the barback at the Library Bar every other weekend."
3 "I love dogs and cats, but currently have a cat."
4 "I'm probably at the gym if I'm not working or with my daughter."
5 "I was named best of the city winner in 2013."
Get to know
To see more about Josh White's projects with Por Vida Therapeutics, visit
Editor's note: Venue Plus continues "In Case You Didn't Know," a weekly feature with fun tidbits about New Mexicans and their projects.
"You think she wants tiny STICKY fists of fury anywhere near her magical snow cape?" her adoption agency wrote. "That's a hard pass on living with a drunken ballerina-ninja."
The dog jumped in the lake just as the officer reached it.
Jonathan Bolanos' 2021 ended in hopeful fashion as the truck driver rescued a dog on the NJ Turnpike.
He was dumped in the Kentucky Humane Society parking lot last year weighing only 38 pounds.
The officers were "overwhelmed with Christmas feelings" when they came upon the situation, according to the Tulsa Police Department
"Animals are so funny you can name a cat iphone 3 and he dont know wtf goin on."
Butter the rescue beagle mix was there to remind Yukari Yamahiro what unconditional love looks like when she needed it the most.
A kayak and drone were used to reach the stranded dog at Cypress Wetlands. The team effort involved volunteers and Beaufort-Port Royal Fire.
This young girl with a beautiful coat is a bit shy, she she'll need a patient, adult home. She's available in Cranston.
A ewe was left feeling rather sheepish after getting tangled in netting in Rossendale, Lancs, in one of the more unusual RSPCA rescues of the year.
A Siberian husky got its head stuck in a concrete block wall below a house in Pensacola. Just another day on the job for Escambia County firefighters.
When you’re ready for the pitter-patter of little doxie paws at home, make sure to give them the best name ever!
A Mars Hill family will be featured on an upcoming HBO Max show, "Rescue Babies," about kids and their relationships with their rescue animals.
While I've never had anything smaller than an Australian shepherd myself, I totally understand why people like the little guys.
The Ardmore Animal Shelter will begin new programs in 2022 as they start transferring more animals to other shelters and expand the foster program.
Lucy, a very friendly cat is trying her best to welcome Judi, a new arrival at the Black Dog Farm and Rescue. Lucy is part of a litter of three kittens that arrived at this sanctuary in Texas when they were just three days old. Unwanted and uncared for, Lucy and her litter mates were abandoned and left to die. Without their mother, or human intervention, they would not have made it through the night. Jennifer and Jim took them in at the Black Dog Farm and Rescue, knowing that they would need frequent bottle feedings around the clock. This is what they do at Black Dog and Jennifer and Jim are no strangers to the night shifts. Lucy has thrived here and she is often referred to as "Parkour Kitty" for her habit of climbing anything from ledges and railings to Christmas trees. Lucy also considers herself the ambassador of Black Dog Farm and she tries to befriend and welcome all creatures. She will cuddle with anything warm, even a got like Judi. Judi is new here and she has some very big challenges. She suffers from neurological damage and she needs a lot of physiotherapy and extra help. Even walking is difficult without assistance, but her legs are getting stronger with exercise and massage. Judi is an indoor goat so she wears a diaper to help with her hygiene. As she settled in at her new home, Lucy decided she would try to engage in a friendly game or two. She began patting Judi wherever she could reach. Judi is a little suspicious of the attention at this point so her response to this is a headbutt. It only took Judi a few days to get used to cuddling with cats as we can see. Very soon after Lucy's welcome, Judi was sharing a couch on the front porch with Hemingway, a 23 pound cuddly cat who has found a forever home at this beautiful animal paradise. Black Dog Farm and Rescue accepts some of the neediest and most desperate animals. Many are permanently adopted, and some move on. But every single animal that comes into their care will be provided a carefully selected forever home, or they simply never leave. The farm is a wonderful place with acres for the animals to run and play. They are provided with vet care and excellent nutrition. Socialization and mental stimulation are important here as well, and the animals thrive and respond well to the kindness and love that they find here. Please look them up on Facebook and follow the heart warming stories or see what you can do to help them accomplish the magic that they make happen for these deserving souls.
Only one person came in to see Malu after his story ran in Pet Tales in November.
Cheryl Wassus, a handler and evaluator for Therapy Dogs International, recently took her canines to visit Oxford families and Paula's House residents.
One year and 4,453 animals serviced later, the Monroe County Humane Association was able to celebrate the opening of its animal care campus this week.
I’ve been listening to people talk about New Year’s resolutions and it got me thinking. Maybe there are some resolutions you can share with your pets!


You might also like

Surviving 2nd wave of corona

Surviving The 2nd Wave of Corona

‘This too shall pass away’ this famous Persian adage seems to be defeating us again and again in the case of COVID-19. Despite every effort