1 day ago
Kroger has named DDB New York as its strategic business partner and creative agency of record for Kroger Health, the country’s fourth largest retail pharmacy chain based on sales. This is the first new business win for the Omnicom agency since it brought in new leadership under president, Darla Price.
Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.
Accounts
Droga5 Highlights Local Focus in First Work for US Cellular
By Kyle O’Brien
Accounts
Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
By Kyle O’Brien
Diversity, Equity and Inclusion
Land O’Lakes Names Battery and Havas Media as AOR
By Kyle O’Brien
Year in Review
The 10 Biggest Creative and Media Account Changes of 2021
By Kyle O’Brien, Olivia Morley
Organize and Leverage Your Measurement Toolbox
Connected TV Enables Effective Audience-First Advertising
Subscriber Onboarding and Engagement Done Right
Maximize the Value of First-Party Data for Today and Tomorrow
Tools to Create Dynamic Global Campaigns Better and Faster
By Deepti Velury
The Drive to First-Party Data
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How Bots and Fake Users Are Poisoning Your Marketing Campaigns
By CHEQ
The Trends Shaping Email Marketing in 2022
By SparkPost
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
COVID-19
Surviving The 2nd Wave of Corona
‘This too shall pass away’ this famous Persian adage seems to be defeating us again and again in the case of COVID-19. Despite every effort
May 13, 2021
