How Femtech Moves From Niche To Essential – Crunchbase News

Share Article

Crunchbase is the leading destination for millions of users to discover industry trends, investments, and news about global companies–from startups to the Fortune 1000.
By Andrew Gershfeld 
Women hold up half the sky. Yet the technology supporting women’s health is still not where it should be in terms of being perceived as an essential or gaining equal investors’ attention.
According to Crunchbase data, 2021 was a special year for femtech as global venture funding in the segment crossed the $1.2 billion mark for the first time.
Maven Clinic raised $110 million and reached unicorn status, Elvie raised $87 million, and Flo Health raised $50 million—all in just the last few months, demonstrating the success stories the industry is craving.
However, when looking at a bigger picture, the booming segment represents a tiny fraction of the digital health industry.
Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.
In the first eight months of 2021, U.S. femtech startups raised $750 million, according to Crunchbase data.
In my opinion, the segment is still significantly undervalued and, more importantly, the services it offers are under-utilized. What can be done to move the needle?
First, let’s define what is actually coined as femtech. Often perceived as a bunch of pregnancy planning apps, the industry in fact comprises a wide range of technology products addressing the biological needs of women. Those include general health and wellness, diagnostics, reproductive health, pregnancy, childcare, family health, etc.
Up to 45 percent of women suffer from specific chronic conditions, such as polycystosis, endometriosis, autoimmune diseases and hormonal disorders, and every year they spend $1,000-$3,000 to address the symptoms. Yet, only 4 percent of global medical research spend goes toward women’s health.
In fact, while pregnancy and parenthood accounted for the largest share of VC funding in the past 5 years, 2021 shows a different trend. The leading segments this year in U.S. are:
Another segement getting traction is the menopause sector with the funding doubled from 2019 to 2021.
This is an important shift for changing the perception of femtech from niche to essential. Not every woman needs access to pregnancy or fertility services; those who do, use them only a few times in life. On the contrary, primary care is something everyone might need, while menopause support can improve the  quality of life for every woman reaching this stage in her life.
Flo is a great example of an integrated approach to women’s health support: First launched as a period tracker, it evolved into an $800 million platform for planning a pregnancy, monitoring health conditions and getting generic health advice.
According to the U.S. Department of Labor, women make 80 percent of health care decisions. and are often the ones who discuss preventive health topics with their primary care doctors to improve their whole family’s health.
At the same time, women are adopting digital health services less, including video telemedicine, wearables and digital health tracking, when compared to men. Perhaps, one reason is that the majority of those tools are not designed for the needs, behaviours and health priorities of women.
Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.
The crucial step for the overall digital health industry and the venture investors supporting it is to promote a female-first or at least female-equal approach to designing the services. A great case representing this approach is the Ro telemedicine platform, which created a dedicated women’s health platform called Rory.
Currently the global femtech market is fragmented, however, it is clearly stepping on the road to maturity. The investment rounds are getting larger and the first M&As are emerging, so we can expect further consolidation and the first companies going public. By 2027, the femtech market is forecasted to grow to $60 billion.
As venture investors, we have a role to play in accelerating this growth by:
Femtech is not the market where the winner takes it all. Multiple solutions and products designed to address various aspects of women’s health can not only exist, but collaborate to evolve into a powerful multifaceted industry.
Andrew Gershfeld, is a partner at Boston-based Flint Capital, an investment company supporting entrepreneurs from Israel, Europe, and the U.S. at an early stage of their business.
Illustration: Dom Guzman
Stay up to date with recent funding rounds, acquisitions, and more with the Crunchbase Daily.
Venture funding in 2021 broke records across the board, Crunchbase data shows, with investment last year up more than 10x what it was a decade…
New York-based Fractal locked up a $360 million investment from TPG through its Asia-focused private equity platform TPG Capital Asia, as demand for…
Financial services was the leading sector for venture investment in 2021 with $134 billion invested, marking a whopping 177 percent year-over-year…
The pandemic drew unprecedented investment to the health sector, but the industry’s momentum really comes from tech advances and regulatory changes…
Find the right companies, identify the right contacts, and connect with decision-makers with an all-in-one prospecting solution.

Editorial Partners: Verizon Media Tech
About Crunchbase News
Crunchbase News Data Methodology
Privacy Policy
Terms of Service
© 2021 Crunchbase, Inc. All Rights Reserved.
Contact Us
Crunchbase Pro
Crunchbase Enterprise
Crunchbase for Applications
Customer Stories
Featured Searches And Lists
Knowledge Center
Create A Profile
Sales Intelligence
Sales Prospecting Guide
Sales Prospecting Tools


You might also like

Surviving 2nd wave of corona

Surviving The 2nd Wave of Corona

‘This too shall pass away’ this famous Persian adage seems to be defeating us again and again in the case of COVID-19. Despite every effort