Fewer consumers give a lot of thought to the healthfulness and ingredients today than they did 10 years ago, according to the International Food Information Council’s 2022 Food and Health Survey.
That may seem surprising given all of the recent research into the growing interest in health and wellness. But IFIC’s latest report suggests that the picture is more nuanced, specifically that many of today’s big trends – including both health / wellness and sustainability – show big generational differences. For example, Millennials are more likely than Baby Boomers to have thought about both food safety (50% vs 35%) and ingredients (44% vs 35%).
On the sustainability front, the overall picture has remained the same since 2012 – 66% of consumers say they consider whether foods and beverages are produced in a sustainable way. However, the percentage of consumers aged 18-49 who think about sustainability has gone up, while the percentage of consumers aged 50+ who think about sustainability has gone down.
Here are some other ways IFIC found that consumer preferences have changed:
This is just a snapshot of IFIC’s findings. For more insights, download the full report.