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The motherlode of organising children, partners and work following months of home-schooling has taken its toll on the nation’s mental health, with startling new survey from The Healthy Mummy showing that 92 per cent of Australian mothers suffer stress and 80 per cent suffer from anxiety.
This new wellness platform program has been developed in response to these survey findings, which uncovered the top stress drivers for mothers include life overload (27 per cent), finances (22 per cent), family (15 per cent) and health (13 per cent).
The most shocking finding of the survey of more than 3000 mothers is that 34 per cent do not seek professional help for depression or anxiety, usually because they are time-poor and do not prioritise their wellbeing.
An easy-to-access, available-all-hours app, website and social platform like Healthy Mummy Wellness will be a useful tool for busy mothers trying to snatch the knowledge and time to juggle it all.
Healthy Mummy Wellness offers targeted support to deal with anxiety sleep, pre-menstrual tension, menopause and positive thinking.
Healthy Mummy founder Rhian Allen (pictured) said: “This is a game changing program, taking a 360 degree, holistic approach to wellbeing with everything from podcasts, content, programs and breathing.
“There’s nothing about weight loss or calories, but lots of detail around nutrition and functional food and how to prepare meals that nourish the body and wellbeing.”
The program has been developed by a field of family wellbeing experts, which also includes ways for mothers to help navigate the mental wellbeing of their children.
“This is going to transform the mental wellbeing of so many mums and families out there. It will be a huge support mechanism after a time of great stress and upheaval,” Allen added.
The NSW 2022-23 Budget Women’s Opportunity Statement recognised that women’s post-natal health and menopausal health needs require more funding.
“Healthy Mummy Wellness is determined to help bridge the gap for women needing support to put more balance, health and wellbeing in their families lives,” Allen concluded.
Healthy Mummy Wellness is available as an app from the App Store and Google Play.
To be eligible for this, you must to live in Sydney, have a digestive tract & be prepared to get out of bed before 6.30.
by B&T Magazine
B&T’s chatting with 2021’s 30 Under 30 Grand Prix winner! Sadly, no tips on keeping a trophy polished and gleaming.
by B&T Magazine
Independent digital agency, Sparro, has bolstered its data capability, with Dan Baker (lead image) joining the team as product director. Baker will work with the data lead and team of four data scientists to expand Sparro’s data offering. This covers data and CRO projects across lifetime user value, user segmentation and analysis, media attribution studies […]
The latest data from Roy Morgan shows the total NRL supporter base has grown marginally from a year ago, up 0.5 per cent to nearly 6.4 million Australians aged 14+ (30.1 per cent) in 2022 as the code emerged from two heavily COVID-interrupted seasons in 2020-21. The NRL was forced to relocate all 16 clubs […]
Manchester United has unveiled its new 2022/23 away kit as part of a promotional tour of Australia in preparation for a pre-season friendly against rival squad Crystal Palace at Melbourne’s SCG. Leading up to the highly anticipated grudge match, Gemba agency were tasked by adidas to bring the magic of the football club’s iconic home-ground, […]
Following 2 years of continued agency growth, Sydney marketing agency Murmur returned with its biggest ever Christmas in July. Following their successful 2019 Xmas in July, Murmur Group returned after a COVID-induced hiatus with their biggest Xmas in July for clients and partners, featuring special guest speaker Greg ‘Sparrow’ Graham. The event was a night […]
After a two-year hiatus Australia’s biggest gaming event PAX Aus is back, bigger and better than ever, with cult status beer Voodoo Ranger being named the official beer partner. The trend setting craft beer will be available with a range of other beers from the Lion portfolio at the PAX Pub, now renamed the Voodoo […]
Admittedly, this comes with a solid dose of “may possibly not be true”. Read all of B&T’s hedging its bets here.
TotallyAwesome, an Australian digital advertising network targeted at Gen Z and families, today announced the Australian and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers aged under-18 without the need for third-party online data. TotallyPlay will deliver the largest and best-in-class media […]
New data from marketing intelligence platform, Pathmatics, has revealed the top ten ad spends amongst Aussie brands in the first half of 2022. Menulog took out the top spot with an estimated ad spend of $23 million, with streaming platform Streamotion slotting into second at $21 million. The Victorian Government made a somewhat surprising appearance […]
Have you got the terrible Tuesdays? Life knocking the stuffing out of you? Cheer up with these new bank ads.
Single Australians are breaking the bank to find love and are spending billions a year on dating. New research has found that single Aussies spend $43bn a year on dating, compared to the $11.7bn spent five years ago. So what has caused such a romance tax surge? Well, according to research conducted by ING, it’s […]
Want to see the “great resignation”? Look no further than this. For great migrations check out National Geographic.
Steve Price says white men being silenced. Ray, Alan, Peter FitzSimons, Barrie Cassidy, Paul Barry etc yet to comment.
by Mary Madigan
Design agency reimagines F1 team logos and, as you’ll see here, perhaps needn’t have bothered really.
Hasn’t Lisa hogged the headlines of late! One only read B&T’s headlines for starters to see said hog.
Russia fines Google half-a-billion dollars. Or “western imperialist conspiracy tool of capitalist dog” as it’s known.
CHEP names Lilian Sor as chief strategy officer. Has no plans to bludgeon anyone with a candlestick in the ballroom.
Want to really annoy a colleague? Why not Google the lyrics to ‘Non, Je Ne Regrette Rien’ & sing along loudly to this?
by B&T Magazine
Notice a spring in the step over at 10’s offices? A generally cheerier demeanour? Discover the cause of the glee here.
Andy Warhol once said everyone will have 15 minutes of fame. Sadly, TikTok has now extended that to 16 minutes.
Despite rising digital advertising budgets post-pandemic, advertisers continue to waste their ad spend, tipping more than $94.3 million down the drain in the April to June 2022 quarter, according to the latest Next&Co Digital Media Wastage Report. The wastage, which is an average of 41 per cent of audited spend, is slightly down on last […]
Mark Read dons his best floral print shirt and castanets as WPP snares Latino ecommerce business.
Acast, the world’s largest independent podcast company, has signed an agreement to acquire Podchaser, the world’s most comprehensive and authoritative podcast database. The planned acquisition brings together two champions of the open podcast ecosystem, strengthening and underlining Acast’s commitment to ensuring podcasts are accessible across all platforms. Alongside Acast’s existing podcaster monetization capabilities, the deep […]
It’s not all Olympics and Annastacia Palaszczuk’s new ‘do’ news out of Brisbane, as this missive care of OMD proves.
Confirming not everyone in WA works in the mines comes news of Wunderman Thompson’s new Perth GM.
Brad Bennett joins Paper Moose and immediately disappointed not to find any actual meese (that’s the plural of moose.)
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has today announced four senior appointments in the Customer Success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region. IAS has promoted Rob Kay to VP of customer success APAC, Amanda Soh as head of customer […]
The annual stashing of drugs in one’s rectum (AKA Splendour In The Grass) returns for more cavity searches this weekend.
Shopper, Australia’s fastest-growing retail out-of-home business, today announces that it has signed an agreement for the sale of Shopper to Cartology, Woolworths Group’s 100% owned standalone retail media business and a pioneer in data-led marketing solutions and retail media across Australia.
Audience engagement SaaS platform Komo has announced several new business wins, four new hires and new positioning ‘Own the Moment’ as brands increasingly seek quality of attention over volume of impressions. New clients include Goodman Fielder, a leading food company with some of the world’s most widely recognised and trusted brands, leading health, and wellness […]
Why does it feel that Reddit’s much older than it’s letting on? It’s like the Zsa Zsa Gabor of the social platforms.
Havas snares the Accolade Wines account. Staff with large noses and robust livers urged to take up client service role.
As part its strategic evolution to significantly expand its creative capabilities, purpose-driven agency Think HQ has appointed Michael Knox (pictured, right) to the newly created role of executive creative director. Knox will be working across all disciplines and teams at Think HQ to push and elevate the work, create famous campaigns on any channel and […]
There’s good news for Snapchatters today as it moves onto the web. Petrol prices still sky high, however.
Often go into Woolies for bread & come out with a trolley full shit you don’t need? Things are about to get much worse.
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