GNC magnifies women's wellness portfolio with addition of The Honest Company during National Women's Health Month – Retail Times

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To honour National Women’s Health Month and encourage women to invest in their own health and wellness through all stages of life, GNC is expanding its women’s wellness portfolio to include The Honest Company, as well as adding to products from staple women’s brands, Hers® and Womaness. “Research shows women typically have a longer lifespan and unique needs over the course of their wellness journeys. By investing in women-centric brands and products, we can engage them earlier and with greater frequency providing effective wellness support, supplements, and services to Live Well,” said Kevin Maloberti, VP, merchandising, GNC. “When looking for the best partners in the space, we immediately landed on The Honest Company. We have a shared commitment to top-tier ingredients and testing, and their mission complements the mindset of our current partners like Hers® and Womaness.” GNC is launching six products from The Honest Company – including three supplements and three topicals – this month, which is also National Women’s Health Month. Focused primarily on new and expectant mothers, the following products are now available at and in select stores:
“At Honest, developing holistic wellness solutions for women is a key component of our business and we strive to provide clean, transparent and thoughtfully-created products that simplify their lives during these critical moments,” said Erin Thoensen, Vice President, General Manager Baby and Home, The Honest Company. “Introducing six of our bestselling prenatal and postnatal products to consumers who already trust GNC to inform their wellness decisions is an incredible step forward in making women’s wellness more accessible and convenient to all, helping fulfill our mission of empowering everyone to love living consciously.” Additionally, GNC is offering products from its lines with Hers® and Womaness at and in select GNC retail locations:
These products round out the existing women’s wellness portfolio at GNC, which also includes fan favorites like Alani Nu.

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