Exclusive: New report calls out U.S. media for lack of Latino representation – Axios

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Latinos continue to be significantly underrepresented in U.S. films and TV series, despite the fact that the group represents nearly one-fifth (20%) of the total U.S. population and $2.8 trillion in total economic output, a new report finds.
Why it matters: The report provides representation information by company, calling out specific studios and networks for their lack of Latino representation across acting roles, screenwriting and directing.
Details: The report finds that so far in 2022, Latinos represented only 3.1% of lead actors in TV shows and 2.1% of co-lead/ensemble actors. Only 1.5% of TV showrunners and 1.3% of directors were Latino.
By the numbers: Most TV networks and movie studios have few Latinos represented across their programming, but some stand out more than others.
Cable and premium cable networks have even worse representation numbers than broadcasters, according to the report. None of the 331 shows on cable surveyed this year across 25 networks included Latino showrunners.
Between the lines: For years, the LDC has shared the findings of its annual media representation report privately with Hollywood executives, but it's making the latest report public for the first time to shine a light on the lack of progress, Valdez said.
The big picture: Hollywood has been making some strides in equal representation in film and TV, but data shows Latinos have not made the same progress as Black Americans and Asian Americans. According to data from Nielsen cited in the report:
The bottom line: "Other communities and groups have advanced tremendously, but Latinos keep lagging behind. We don't understand it. We don't see the business premise happening as it should," Valdez said.
What's next: As a part of making the report public, LDC has released a list of more than 3,000 Latino actors, showrunners, screenwriters and directors for Hollywood to pull from when evaluating talent for roles.
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Editor’s note: This story has been corrected to reflect that Black people, Asian people and Latinos represented 16.12%, 11.18% and 9.29% of those in streaming shows, respectively (not that 16.12% of Black people, 11.18% of Asian people and 9.29% of Latinos were represented in streaming shows).


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