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Jan 11, 2022, 10:30 ET
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DUBLIN, Jan. 11, 2022 /PRNewswire/ — The "D2C in Health/Wellness CPGs: Strategic, Social, and Policy Considerations" report has been added to ResearchAndMarkets.com’s offering.
This report analyzes the digital tactics of consumer goods with health/wellness positioning.

The pandemic has highly incentivized D2C business models and digital adaptations, leading to a surge of consumer interest in health/wellness categories, in particular, but this opportunity can be more complex than it initially seems.

Therefore, all CPG brands with products that could be categorized under health/wellness must explore the D2C opportunity with nuance if they want to compete effectively in what is emerging as an integral channel.

The report goes further than other market research by deep diving into the parallels and precedents, considering technological implementations, utilizing an actionable, strategic framework, anticipating practical and brand-related challenges, and leveraging a wide variety of case studies from health/wellness categories.

This unique analysis peels back the layers of digital commerce to reveal the social, political, and even geographical drivers of health/wellness sales and industry practices.

Many consumers are already aware of the underlying psychological dynamics and impulses in these categories but they still explore new digitally native brands with the hope of finding greater relief and wellbeing, or at least welcome distraction. This is more than a trend. It’s a new consumer lens being applied to multiple product categories, and this perception may become a generational reality. This is also occurring globally.

This report is structured as follows:
This report will provide comprehensive answers to the following key questions:
Key Topics Covered:
Fundamental Changes for Categories and Consumers
D2C Health/Wellness Brand Strategies
Direct Selling Parallels
Supply Chain Developments and Digital Storytelling
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/1bgzy0
Media Contact:
Research and Markets
Laura Wood, Senior Manager
[email protected]

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SOURCE Research and Markets
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