Sponsored content is content produced by an advertiser that is published on Inman and is promoted alongside Inman’s own editorial content. The content will be identified as ‘sponsored content’ anywhere it may appear on the website. Inman’s editorial team has no hand in the creation of this content.
Advertisers interested in sponsored content can learn more here
Join the exceptional and become a Sotheby’s International Realty agent.
Learn More
Most affluent homebuyers are in the market for properties that will boost their sense of health and well-being. But one client’s concept of a perfect wellness-oriented home won’t always be the same as another’s because it’s based on their own personal habits, preferences, and aspirations.
So how can we, as luxury agents, connect our clients with properties that satisfy all their subjective wellness criteria? And at the same time, how can we help them broaden their search and see the potential in homes that may not come with the amenities they’re looking for?
When I’m helping my clients, it’s always my priority to understand their unique desires, interests, and passions so that I can distinguish which amenities are the most important to them. Then when I’m showing properties, I make a point to highlight both the baseline features of the home that allow for a wellness-centric lifestyle and the amenities that take health and wellbeing above and beyond. Let’s look at those in more detail.
Many luxury homes have at least three standard features that will appeal to the lifestyle aspirations of almost any wellness-conscious buyer. Those include outdoor recreation spaces, a beautiful main bedroom and adjoining bathroom, and additional square footage that can be reimagined according to the client’s wants and needs.
Jason Perlow – Monument Sotheby’s International Realty
If your buyers have health and wellness at the top of their agenda, bring them to a property with a furnished patio and outdoor pool. This has increasingly become standard fare for luxury homes, as it offers a place where they can stay physically active, and where they can create an oasis for mindfulness, meditation, and yoga.
Jason Perlow-Monument Sotheby’s International Realty
Likewise, most high-end homes you show to your buyers will have a primary bedroom and ensuite with features that can appeal to their wellness sensibilities. Simply pointing out functionalities like heated floors, rain shower heads, or quiet reading nooks can help clients envision exactly how this part of the home can serve their purposes.
Is there an unspecified or mixed-use space in the home? That’s not uncommon in large luxury properties, so consider your client’s personal wellness interests and suggest some clever ideas for how it can be outfitted. Perhaps it could be a private spin studio or a soundproofed refuge for deep focus and therapeutic breathwork.
Those three basic features are important, but an incredible value add is the ability to show your buyers amenities that go above and beyond helping them achieve their wellness goals. These include fitness areas that transcend the traditional gym, versatile rooms that provide plenty of natural light, and any expensive and high-tech equipment that can enhance health and wellness.
Of course, it’s great to have a standard gym to stay in peak physical form — but what about a barre studio? A tennis, basketball, or pickleball court? Some fine homes feature these or include indoor versions of traditionally outdoor amenities, such as pools or golf simulators.
Monument Sotheby’s International Realty
I’ve already spoken about the merit flexible spaces can provide for a variety of preferences and purposes, but if they boast an abundance of natural light, all the better. Something as simple as large windows can be positioned as a key wellness-boosting feature.
For those buyers that are truly serious about optimizing their health and wellness, dedicated steam rooms, saunas, or spas can be a critical differentiator. So can “biohacking” features such as red light therapy beds, hyperbaric oxygen chambers, or dry float tanks.
As I’ve mentioned, the ideal wellness-focused home is completely dependent on the individual. This is why it’s imperative for agents to help buyers see what could be, instead of only looking at what already is. These properties should speak directly and intimately to the homeowner’s inclinations, inspirations, and personality, catering to their own ideas of happiness and self care.
Jason Perlow
As a second-generation REALTOR®, Jason has acquired a wealth of refined, in-depth expertise in the regional real estate market. His Baltimore roots underpin his intimate knowledge of existing neighborhoods, and he maintains deep connections throughout the area. He possesses a vast network of industry leaders, regional professionals, and contractors that have proven invaluable when it comes to helping buyers and sellers accomplish their goals. By exceeding clients’ expectations with his “hands-on” approach, Jason has earned an unparalleled reputation with clients and contemporaries alike.
Simply enter the email address you used to create your account and click “Reset Password”. You will receive additional instructions via email.
Forgot your username? If so please contact customer support at (510) 658-9252
Password Reset Instructions have been sent to
Please contact the parent account holder or Inman customer service @ 1-800-775-4662 customerservice@inman.com.
Coalesce's Select Membership is no longer active. Sign up for Individual Select membership today.
Please update your billing information to reactivate your membership.
You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

source