Indian women are taking more action in terms of financial wellness, whereas infrastructure enables financial wellness in Tier 1 towns to burgeon
The year after Unlock 2.0 has witnessed a significant improvement in the financial and workplace wellness, and marginally rise in social wellness, as per a report by ICICI Lombard General Insurance.
The annual India Wellness Index, as per a nationwide study, stood at 72 out of 100. Despite global recession fears, India continues to recover, and the importance of financial wellness is shooting significantly. The country is continuing on the recovery track on the wellness front; the Index recovered by 2 points. All the six pillars (physical, mental, family, financial, workplace, and social) showcased an improvement in the score, though the overall wellness index score is lower than the pre-pandemic level.
The study also revealed that most Indians use social media to express or learn about mental health; Facebook is the most used social media platform, followed by Instagram and YouTube. Further, Indian millennials have also shown growth in their social and financial wellness, which drove the overall wellness growth.
ICICI Lombard’s wellness index study analyses the importance of each of the six pillars and gives a score in each case. The study also encapsulates different cohorts such as Age groups (Gen X, Millennials and Gen Z), Gender and Geography (Metros and Tier 1) to derive the comprehensive wellness performance. The latest study was conducted with 2,011 respondents across 19 Metro and Tier I towns across India.
Key takeaways from the study:
Overall wellness index:
• Study shows that Indians feel better financially despite the impact of inflation compared to where they were in 2021. Indian women are taking more action in terms of financial wellness, whereas infrastructure enables financial wellness in Tier 1 towns to burgeon.
• Workplace wellness too soars after the resumption of offices and hybrid model adoption. Gen Z’s are driving this growth.
• Women growing on Wellness is the basis of their financial & social well-being. The economic impact of covid on them has receded, and they are enabling themselves with health tech.
Physical wellness:
• Indians are aware of and influenced by the importance of physical well-being and wellness, especially among women and millennials, and there has been an improvement since last year.
• While Indians are influenced and even aware of how to attain physical wellness, the action remains slower.
Mental wellness:
• Mental wellness remains the second most crucial attribute in deriving the wellness index. Indians are marred with fatigue, sleeplessness, and feeling nervous, restless or tensed. 26% of Indians suffer from changes in appetite and weight.
• India also sees significant growth in avenues and support required for mental well-being.
Financial wellness:
• Financial wellness grows significantly, growth is on all pillars, and the best performing pillar is infrastructure
• Access to information on financial wellness (Infra) and health insurance has grown post-pandemic, along with the personal drive for insurance and investment.
• women are taking more action in terms of financial wellness
• Health insurance ownership is propelling wellness among Indians
• Financial wellness grows significantly, growth is on all pillars, and the best performing pillar is infrastructure
• Health insurance owners display a higher score on all wellness sub-types compared to non-owners
• Access to information on financial wellness (Infra) and health insurance has grown post-pandemic along with the personal drive for insurance and investment
• India continue to recover, despite the global recession fears, importance of financial wellness to shoots significantly
• In tier 1 towns, Fin-tech, E-wallet, banking growth is getting propelled post-pandemic resulting in better infra-availability.
Family & Social wellness:
• Family wellness in India stands at 71 this year. There is significant growth in all the pillars of Family wellness.
• Social wellness is high on influence and infrastructure; almost all the parameters are improving, with peer/societal pressure and access to recreational facilities being top gainers.
• Millennials and Tier 1 show significant growth, especially peer/societal pressure to connect and recreational infrastructure.
ICICI Lombard’s Wellness Index serves as a benchmark to capture these unprecedented trends and evolving consumer behaviour in diverse areas of wellness. The maximum possible total wellness index score is 100.
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