Health and Wellness Food Market Size to Grow by USD 452.93 million From 2022 to 2027, Assessment on Parent Market, Five Forces Analysis, Market Dynamics & Segmentation – Technavio – Yahoo Finance

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NEW YORK, Nov. 16, 2022 /PRNewswire/ — The Global Health and Wellness Food Market share is set to increase by USD 452.93 million from 2022 to 2027. Moreover, the market’s growth momentum will accelerate at a CAGR of 8.5% as per the latest market forecast report by Technavio. The market will also record a 7.87% Y-O-Y growth rate during the forecast period.
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Global Health and Wellness Food Market – Parent Market Analysis
Technavio categorizes the global health and wellness food market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats products market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged foods and meat market size based on the combined revenue generated by the vendors operating in the market. The market does not include manufacturers of food processing equipment.
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Global Health and Wellness Food Market Characteristics with Five Forces–
The Global Health and Wellness Food Market is fragmented and the five forces analysis by Technavio gives the accurate vision –
Bargaining Power of Buyers
The threat of New Entrants
Threat of Rivalry
Bargaining Power of Suppliers
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Global Health and Wellness Food Market– Customer Landscape
The disruption threats are strategic in nature, and operational risks for suppliers have been mapped based on their negative business impact and probability of occurrence.
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Global Health and Wellness Food Market– Segmentation Assessment
Geography Segment Overview
Technavio’s market research report entails detailed information on regional opportunities in store for vendors, which will assist in generating sales revenues. The Global Health and Wellness Food Market as per geography are categorized into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides an accurate prediction of the contribution of all regions to the growth of the Global Health and Wellness Food Market size and actionable market understandings.
Regional Highlights:
North America is the fastest-growing region in the global Health and Wellness Food Market compared to other regions. 31% growth will originate from North America. The regional health and wellness food market is expanding due to the rise of startups, the expansion of food service businesses and eateries, the presence of numerous small and large players, M&A (such as the acquisition of Cold Brew Coffee by Nestle and RXBAR by Kellogg), and the presence of several small and large players. Furthermore, trends such as mindful snacking will also have a favorable impact on the North American health and wellness food industry during the projection period.
Type Segment Overview
The Global Health and Wellness Food Market as per product segmentation are categorized into Naturally health food, Functional food, BFY food, Organic food, and Food intolerance products.
Revenue Generating Segment – The market share growth by the Natural health food segment will be significant during the forecast period. Food items that haven’t been processed and don’t contain artificial components are considered naturally healthy foods. Hormones, antibiotics, and artificial tastes are absent from naturally healthy food products, which also go through little processing. Companies that produce healthy food naturally typically name their food products “natural” and include a definition of the term on the label. The lack of laws and certifications, along with the rising popularity of natural health food items due to their intrinsic health benefits, attract new players to enter the market, which in turn fuels the industry’s rapid expansion.
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Global Health and Wellness Food Market– Market Dynamics
Major Driver Boosting the Market
The global market for health and wellness foods is expanding as more people adopt healthier eating habits. People can be seen choosing good eating habits including the intake of unprocessed and wholegrain foods and the inclusion of a diet that delivers varied and balanced nutrients.
People now understand how crucial it is to have a healthy diet while also exercising frequently. Nutritionally sound diets have been associated with improvements in physical, mental, and emotional health and well-being, while their absence has been linked to chronic illnesses and poor health. Consequently, greater awareness of adopting a balanced diet and healthful foods will drive market expansion during the forecast period.
Major trends influencing the growth of glamping
The global market for foods that promote health and well-being will rise as prebiotic and probiotic foods become more popular. Prebiotics are indigestible components of food that pass undigested through the small intestine and ferment once they reach the big colon. In order to promote digestion, the fermentation process boosts the good bacteria in the digestive system and nourishes the probiotic bacteria already present in the intestine. Prebiotics lowers the risk of CVDs when consumed regularly.
Probiotics, on the other hand, are living, helpful bacteria created by the natural fermentation process in foods like yogurt. Because of this, businesses like Danone and Nestle will start to provide more probiotic goods, which will help the market grow as customers gradually begin to consume prebiotic and probiotic foods.
Major Challenges interrupting the market growth
The high cost of these foods significantly hampers the expansion of the global market for health and wellness foods. Due to the greater labor input needed to grow organic crops, organic food products often cost 60% more than their conventionally produced counterparts.
Grain-based foods grown organically cost more than other types of foods, such as soft drinks and biscuits made with margarine, sugar, and edible oil, which are often less expensive. To maintain healthy soil and inhibit weed growth, organic farmers use crop rotation techniques rather than chemical weed control.
To secure profitability, producers (farmers) pass along production expenses to consumers by charging a premium for organic food. Health and wellness foods are expensive, which reduces consumer demand for them.
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Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19-impacted market research reports.
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Health and Wellness Food Market 2023-2027: Key Highlights
CAGR of the market during the forecast period 2023-2027
Detailed information on factors that will assist Health and Wellness Food Market growth during the next five years
Estimation of the Health and Wellness Food Market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the Health and Wellness Food Market
Analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of Health and Wellness Food Market vendors
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Health And Wellness Food Market Scope
Report Coverage
Page number
Base year
Historical year
Forecast period
Growth momentum & CAGR
Accelerate at a CAGR of 8.5%
Market growth 2023-2027
USD 452.93 million
Market structure
YoY growth (%)
Regional analysis
North America, APAC, Europe, the Middle East and Africa, and South America
Performing market contribution
North America at 31%
Key consumer countries
US, China, Japan, UK, and France
Competitive landscape
Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled
Amys Kitchen Inc., Archer Daniels Midland Co., Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Clif Bar & Co., Dairy Farmers of America Inc., Danone SA, Dr. Schar AG, Fifty50 Foods, General Mills Inc., Glanbia Plc, GlaxoSmithKline Plc, Kellogg Co., London Foods Ltd., Mars Inc., Nestle SA, PepsiCo Inc., Yakult Honsha Co. Ltd., Mondelez International Inc., and United Natural Foods Inc.
Market dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Contents:
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
4 Historic Market Size
4.1 Global health and wellness food market 2017 – 2021
4.2 By product Segment Analysis 2017 – 2021
4.3 By distribution channel Segment Analysis 2017 – 2021
4.4 By geography Segment Analysis 2017 – 2021
4.5 Country Segment Analysis 2017 – 2021
5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition
6 Market Segmentation by Product
6.1 Market segments
6.2 Comparison by Product
6.3 Naturally health food – Market size and forecast 2022-2027
6.4 Functional food – Market size and forecast 2022-2027
6.5 BFY food – Market size and forecast 2022-2027
6.6 Organic food – Market size and forecast 2022-2027
6.7 Food intolerance products – Market size and forecast 2022-2027
6.8 Market opportunity by Product
7 Market Segmentation by Distribution Channel
7.1 Market segments
7.2 Comparison by Distribution Channel
7.3 Offline – Market size and forecast 2022-2027
7.4 Online – Market size and forecast 2022-2027
7.5 Market opportunity by Distribution Channel
8 Customer Landscape
8.1 Customer landscape overview
9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America – Market size and forecast 2022-2027
9.4 APAC – Market size and forecast 2022-2027
9.5 Europe – Market size and forecast 2022-2027
9.6 Middle East and Africa – Market size and forecast 2022-2027
9.7 South America – Market size and forecast 2022-2027
9.8 US – Market size and forecast 2022-2027
9.9 China – Market size and forecast 2022-2027
9.10 UK – Market size and forecast 2022-2027
9.11 France – Market size and forecast 2022-2027
9.12 Japan – Market size and forecast 2022-2027
9.13 Market opportunity by geography
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
11.4 Industry risks
12 Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 Amys Kitchen Inc.
12.4 Archer Daniels Midland Co.
12.5 Bobs Red Mill Natural Foods Inc.
12.6 Dairy Farmers of America Inc.
12.7 Danone SA
12.8 Dr. Schar AG
12.9 Fifty50 Foods
12.10 General Mills Inc. 
12.11 Glanbia Plc
12.12 GlaxoSmithKline Plc
12.13 Kellogg Co.
12.14 London Foods Ltd.
12.15 Mars Inc.
12.16 Mondelez International Inc.
12.17 Nestle SA
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
13.3 Currency conversion rates for US$
13.4 Research methodology
13.5 List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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