LAS VEGAS — Zeroing in on the latest consumer buying trends, mattress and sleep manufacturers showing here at this week’s Las Vegas Market are hyper-focused on sustainability, more natural materials, healthy builds and meeting the continued demand for products.
Bedding buyers at the market will see a continuation of copper-infused materials in sleep products from previous seasons. There is also an abundance of mattresses designed with natural materials, including wool, cashmere, certified cottons and other components used to meet consumers’ ongoing appetite to incorporate fewer chemicals in their homes.
Many executives are bullish on the Winter Market — traditionally the stronger of the two events for the category — and see the opportunity to gather with retail partners in person given the challenges of the pandemic over the last nearly two years.
“We’re coming off a fantastic year with great success of the new collections launched in 2021,” said Jon Stowe, managing director of E.S. Kluft & Co. “In spite of the issues the industry faced this year, such as supply chain delays, increased costs and labor shortages, our year has been exceptional, possibly the best we’ve ever had.
“We’re grateful for the great relationships we have with our retailers, and we’ve worked hard to ensure our partners have everything they need to fulfill the high demand from the increasing number of consumers who are looking for high end bedding products.”
Like others, the Kluft group of brands sees a continuation of consumers and retailers zooming in on health and wellness, and improved sleep quality plays into that storyline.
“We’re seeing a growing interest for clean products with antiviral, antimicrobial and hypoallergenic qualities,” said Magali Castillo, vice president of marketing for the company. “Our bedding products, made with natural components, meet these consumer expectations.”
Spring Air International is showcasing its redesigned Chattam & Wells luxury brand that features high-end natural materials including silk, cashmere, a cotton velvet, wool, Talalay latex and horse tail. The introduction marks the brand’s 25th anniversary and targets the luxury sleep consumer.
“The re-introduction of Chattam & Wells has been an evolution that has culminated in the next generation of the brand,” said Nick Bates, president of Spring Air International. “We spent a lot of time with our product development and branding teams and collaborated with our key stakeholders to evaluate every aspect of Chattam & Wells to offer enhancements that would not only reinforce the true luxury that exists in every detail, but also to appeal to what today’s luxury consumer is looking for in their mattress.”
Paramount Sleep Co. is returning to Las Vegas Market after taking a pause during the pandemic. Armed with its Nature’s Spa hybrid selection featuring environmentally friendly materials such as recycled cotton, natural latex, fiber pad crafted from 60% recycled bottles and cork labels, the company expects consumers to continue their journey toward more sustainable goods.
“These are just the latest updates to the Nature’s Spa collection,” said Richard Fleck, Paramount president. “We will continue to use natural silk, wool, cashmere and rayon fibers; recycled densified fiber pads; and CertiPUR-US certified foams.”
McRoskey Mattress, manufactured by independent producer Pleasant Mattress Co., is making its debut at the market as the company prepares to roll the line out nationally. The brand’s new luxury line, available in two collections — Modern and Classic — is crafted with cashmere, Alpaca, wool, Talalay latex, EcoWool and other natural materials.
Other natural-focused lineups come from Bedding Industries of America with its Ernest Hemingway Adventure featuring Oeko-Tex 100 certified Talalay latex that is free of any unhealthy or harmful chemicals; King Koil’s Natural mattress collection with layer of natural materials; and Magniflex’s Dolce Vita line designed with eco-friendly materials like Seaqual Yarn and manufactured in the company’s low-emissions factory.
Focusing on health, Therapedic International’s Immunity collection is designed with a cover that features copper fibers woven throughout and a copper-infused foam. Research has shown copper to be anti-bacterial, anti-microbial and anti-fungal, inflammation reducing, and circulation increasing.
“In addition to strong research supporting the efficacy of this copper-powered product, it’s equally important to note that Immunity has been tested in a couple of major markets under a different name with positive results,” said Gerry Borreggine, Therapedic International president and CEO.
The cover of the six-model mattress collection is by NatuVerex and is made with a minimum of 30% of the patented copper yarn shown in tests to be transferrable through bedding and absorbable by the skin. NatuVerex officials said tests of the patented yarn show no loss of efficacy through more than 50 home launderings.
In addition to the flood of new products, the bedding segment is undergoing a showroom shuffle within the World Market Center with a number of key players relocating to new, expanded spaces.
Corsicana is now showing in B-1280 in a larger space that allows it to comingle the Symbol lineup of mattresses with its other brands. The company acquired Symbol Mattress last year.
King Koil has moved from its longtime space in Building A to flank the escalators in Building B in showroom B-1200.
Spring Air International has left Building B to secure its new 9,000-square-foot Building A showroom, A-701, that previously housed Serta Simmons Bedding prior to that brand’s 2020 departure from the market.
Bed Tech is moving into a larger 3,400-square-foot space at C-1564, joining a floor surrounded by bedding manufacturers. Previously, the company had shown for eight years in its showroom in Building A.
I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.
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