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Superfoods Market
These foods aid in the maintenance of good heart health, immunity, metabolism, energy levels, and the reduction of the consequences of ageing.
PORTLAND, OR, UNITED STATES, December 20, 2021 /EINPresswire.com/ — Superfoods are nutrient-dense foods that are advantageous to one's overall health and well-being. Minerals, vitamins, fibre, antioxidants, fatty acids, and other nutrients are abundant in them. Fruits, vegetables, cereals, seeds, herbs, roots, meat, and other superfoods are among the most common. These foods aid in the maintenance of good heart health, immunity, metabolism, energy levels, and the reduction of the consequences of ageing. Several superfood ingredients can be found in a variety of high-value food products. Bakery items, morning cereals, dairy products, confectioneries, instant meal mixes, beverages, and ready-to-eat products are all included in this category.
COVID-19 Impact analysis
The COVID-19 outbreak was a windfall for superfood producers, as there was a lot of demand for FMCG goods, such as processed and packaged functional foods. Food products that align with the on-going trend of healthy snacking and immune-boosting food and beverage products such as superfruits, quinoa seeds, chia seeds, and others soared as the concept of healthy and nutritious eating spread throughout the market during the pandemic, resulting in increased demand for superfood on an industrial level.
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However, the global lockout has had a direct or indirect impact on many businesses, creating a shift in activities such as supply chain operations, vendor operations, product promotion, and so on. As a result, the disruption in the supply chain for many agricultural goods, including superfoods, has had a minor impact so far.
Furthermore, despite mainly strong global food market fundamentals, extended lockdowns and long-term interruptions in global transportation infrastructure, export bans, and importing country hoarding can affect global food availability and costs, especially superfoods.
Top Impacting Factors
The industry is primarily driven by rising consumer health consciousness, as well as increased awareness of many nutritional benefits of superfoods. Furthermore, due to sedentary consumer lives, the increased frequency of obesity, diabetes, and heart-related medical diseases is fueling demand for superfoods. The increased popularity of a well-balanced diet, especially among health-conscious customers, has resulted in the inclusion of superfoods in ordinary meals. In addition, rising urbanization and desire for ready-to-eat food products have fueled demand for superfoods in the food processing business. The use of various plant-based ingredients in functional foods and beverages, such as soybean, flaxseeds, chia seeds, canola, and others, is also propelling the market. Aside from that, the high prevalence of social media trends and various celebrity endorsements touting the benefits of superfoods are also driving increasing demand for the product.
Market Trends
Demand for clean-label and naturally derived products is increasing-
Clean-label ingredients are gaining in popularity as customers become more interested in knowing what ingredients are in the foods and beverages they eat. This is owing to concerns about the long-term nutritional content of components used in food and beverages, as well as their impact on well-being and environmental sustainability.
Demand for clean-label and naturally derived products is increasing-
Clean-label ingredients are gaining in popularity as customers become more interested in knowing what ingredients are in the foods and beverages they eat. This is owing to concerns about the long-term nutritional content of components used in food and beverages, as well as their impact on well-being and environmental sustainability.
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Top Key Players: Archer-Daniels-Midland Company, Creative Nature Ltd, Del Monte Pacific Ltd, Healthy Truth, Nature’s Superfoods LLP, Navitas LLC, Nutrisure Limited (Supernutrients), Rhythm Superfoods LLC, Suncore Foods Inc, Sunfood Corporation and Superlife Co. Pte. Ltd
David Correa
Allied Analytics LLP
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